Akshaya Tritya Newspaper AD

Manikar Jewellers – Akshaya Tritiya Print Campaign Client: Manikar Jewellers Media: Print Advertisement Published In: Anandabazar Patrika Language: Bengali Project Type: Festival Campaign Design Platform: Print Media (Newspaper) April 2025 🎯 Objective: To design a visually appealing and culturally resonant newspaper advertisement for Akshaya Tritiya, one of the most auspicious occasions for gold purchases in India. The goal was to promote Manikar Jewellers' exclusive festive offers and drive footfall to their showrooms. ✨ Design Concept: This festive campaign revolves around elegance, tradition, and prosperity—the core themes of Akshaya Tritiya. The creative composition focuses on: Vibrant red velvet background to symbolize luxury and celebration. Highlighting the intricately crafted gold jewellery as the hero of the ad. Traditional Bengali typography and festive motifs to appeal to the local demographic. Tools Used: Adobe Photoshop Adobe Illustrator Bengali Typefaces